#BoycottTanish trends on Twitter, as Tanishq withdraws a second ad in less than a month.
BOOM contacted Ahmed Bukhari, the Shahi Imam of Delhi's Jama Masjid, who rubbished the viral claim.
The controversy surrounding the advertisement raises questions about the creative liberties a brand can take when...
BOOM contacted several people in Gandhidham and confirmed that the jewellery showroom was not vandalised.
The ad promoting communal harmony caused fierce polarisation on the internet.