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You Searched For "Marketing"

Tanishq Ad Controversy: Will Brands Tread Cautiously On Social Issues?
BOOM Explains

Tanishq Ad Controversy: Will Brands Tread Cautiously On Social Issues?

The controversy surrounding the advertisement raises questions about the creative liberties a brand can take when...

16 Oct 2020 10:33 AM GMT
Rebranding Fair & Lovely By HUL: How Brand Experts View The Move
BOOM Explains

Rebranding Fair & Lovely By HUL: How Brand Experts View The Move

HUL has announced that it is going to drop the word 'fair' from its iconic brand 'Fair & Lovely.

7 July 2020 2:01 PM GMT

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