Artificial intelligence (AI) is advanced computer technology that learns from data and makes independent decisions. However, in politics, AI can be exploited to spread misinformation. There have been several examples where AI has been used to create videos, images, and voices that resemble people.. These AI-generated deepfakes are then shared online with misleading claims..
During the Lok Sabha elections in 2024, BOOM has fact-checked several instances of AI-generated content that has been shared with false claims. For example, deepfake videos featuring political leaders, prominent personalities endorsing fraudulent schemes or making misleading statements circulated widely on social media platforms.
In January 2024, a video surfaced online allegedly showing News18 Hindi's anchor Amish Devgan endorsing a casino gaming app called 11Winner. The video falsely claimed that Devgan promoted the app, showcasing a fake news bulletin where a man named Vinod Shinde purportedly earned significant money using the app. However, BOOM found that the video was a deepfake, created using generative-AI technology.
Similarly, BOOM uncovered a trend of fraudulent ads utilising AI voice cloning technology being promoted to users in India on Meta's social media platforms like Facebook, Instagram, and Messenger. These ads featured voice clones of prominent personalities endorsing various scams, including get-rich-quick schemes and betting apps.
In one instance, BOOM debunked a viral photo purportedly showing modified tractors equipped to breach police barricades during the 'Delhi Chalo' farmers' protest. Using AI detection tools, BOOM found several discrepancies that indicated it was not a real photo.
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