BOOM

Trending Searches

    SUPPORT
    BOOM

    Trending News

      • Fact Check 
        • Fast Check
        • Politics
        • Business
        • Entertainment
        • Social
        • Sports
        • World
      • Law
      • Explainers
      • News 
        • All News
      • Decode 
        • Impact
        • Scamcheck
        • Life
        • Voices
      • Media Buddhi 
        • Digital Buddhi
        • Senior Citizens
        • Videos
      • Web Stories
      • BOOM Research
      • BOOM Labs
      • Deepfake Tracker
      • Videos 
        • Facts Neeti
      • Home-icon
        Home
      • About Us-icon
        About Us
      • Authors-icon
        Authors
      • Team-icon
        Team
      • Careers-icon
        Careers
      • Internship-icon
        Internship
      • Contact Us-icon
        Contact Us
      • Methodology-icon
        Methodology
      • Correction Policy-icon
        Correction Policy
      • Non-Partnership Policy-icon
        Non-Partnership Policy
      • Cookie Policy-icon
        Cookie Policy
      • Grievance Redressal-icon
        Grievance Redressal
      • Republishing Guidelines-icon
        Republishing Guidelines
      • Fact Check-icon
        Fact Check
        Fast Check
        Politics
        Business
        Entertainment
        Social
        Sports
        World
      • Law-icon
        Law
      • Explainers-icon
        Explainers
      • News-icon
        News
        All News
      • Decode-icon
        Decode
        Impact
        Scamcheck
        Life
        Voices
      • Media Buddhi-icon
        Media Buddhi
        Digital Buddhi
        Senior Citizens
        Videos
      • Web Stories-icon
        Web Stories
      • BOOM Research-icon
        BOOM Research
      • BOOM Labs-icon
        BOOM Labs
      • Deepfake Tracker-icon
        Deepfake Tracker
      • Videos-icon
        Videos
        Facts Neeti
      Trending Tags
      TRENDING
      • #Operation Sindoor
      • #Pahalgam Terror Attack
      • #Narendra Modi
      • #Rahul Gandhi
      • #Waqf Amendment Bill
      • #Arvind Kejriwal
      • #Deepfake
      • #Artificial Intelligence
      • Home
      • Watch
      • India Hangout
      • Media & Politics - Who Is Running...
      India Hangout

      Media & Politics - Who Is Running Whom?

      By - BOOM |
      Published -  6 May 2014 6:54 PM IST
    • Boomlive

      So, here is the million dollar question? Who runs the politics of the country? The politicians or the media - print/television/internet?

      The debate is relevant since Elections 2009 saw parties spending close to Rs 2,000 crore. And the spending for Elections 2014 is expected to go up to Rs 6,000 crore by various political parties.

      Boom News's show #TheIndiaHangout gets Govindraj Ethiraj in conversation with two veteran journalists - Kumar Ketkar and Paranjoy Guha Thakurta - and the question is: Is the media being manipulated?

      And the conclusion is startling: Media or media persons are "controlled" and there is huge pressure to tow certain lines in coverage.

      As Thakurta says: "I am surprised to see the main opposition party - the Bharatiya Janata Party (BJP) - outspending the Congress which has been in power for 10 years."

      So, is there organisational manipulation while covering politics and elections or is it individual manipulation? The feeling, overall, is a bit of both.

      Ketkar says that apart from the 'sleeper cells' in the media, 400,000 people are working for BJP and its Prime Ministerial candidate Narendra Modi. "And remember, they are all paid," Ketkar says.

      Ketkar is blunt when he says BJP is more efficient in manipulating the media. "BJP believes that media can actually control the message," says Ketkar.

      He feels strongly that public memory is not short "but the media does not offer referential material and it is their memory that is short."

      Paranjoy says that "more often than not, he who pays the piper calls the tune." He also feels that politicians realise that media helps but only up to a point and ordinary voters are not fools.

      Ketkar says BJP is spending close to Rs 50,000 crore this year on ad campaigns. " If the media is so powerful and after spending so much money on campaigning, BJP should get all the 543 seats," Ketkar says. And Paranjoy adds: "sometimes, we overestimate our reach/power."

      Ketkar is vocal when he says that media operates in the vaccum between politicans and the common man. "More the gap, more the power of the media. And direct contact with people is far more influential than media coverage."

      Tags

      Elections 2014Kumar KetkarmediaParanjoy Guha ThakurtaprinttelevisionTheIndiaHangoutBJPIndian National Congress (INC)
      Read Full Article
      Next Story
      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker. Please reload after ad blocker is disabled.
      X

      Subscribe to BOOM Newsletters

      👉 No spam, no paywall — but verified insights.

      Please enter a Email Address
      Subscribe for free!

      Stay Ahead of Misinformation!

      Please enter a Email Address
      Subscribe Now🛡️ 100% Privacy Protected | No Spam, Just Facts
      By subscribing, you agree with the Terms & conditions and Privacy Policy connected to the offer

      Thank you for subscribing!

      You’re now part of the BOOM community.

      Or, Subscribe to receive latest news via email
      Subscribed Successfully...
      Copy HTMLHTML is copied!
      There's no data to copy!