BOOM

Trending Searches

    SUPPORT
    BOOM

    Trending News

      • Fact Check 
        • Fast Check
        • Politics
        • Business
        • Entertainment
        • Social
        • Sports
        • World
      • Law
      • Explainers
      • News 
        • All News
      • Decode 
        • Impact
        • Scamcheck
        • Life
        • Voices
      • Media Buddhi 
        • Digital Buddhi
        • Senior Citizens
        • Videos
      • Web Stories
      • BOOM Research
      • BOOM Labs
      • Deepfake Tracker
      • Videos 
        • Facts Neeti
      • Home-icon
        Home
      • About Us-icon
        About Us
      • Authors-icon
        Authors
      • Team-icon
        Team
      • Careers-icon
        Careers
      • Internship-icon
        Internship
      • Contact Us-icon
        Contact Us
      • Methodology-icon
        Methodology
      • Correction Policy-icon
        Correction Policy
      • Non-Partnership Policy-icon
        Non-Partnership Policy
      • Cookie Policy-icon
        Cookie Policy
      • Grievance Redressal-icon
        Grievance Redressal
      • Republishing Guidelines-icon
        Republishing Guidelines
      • Fact Check-icon
        Fact Check
        Fast Check
        Politics
        Business
        Entertainment
        Social
        Sports
        World
      • Law-icon
        Law
      • Explainers-icon
        Explainers
      • News-icon
        News
        All News
      • Decode-icon
        Decode
        Impact
        Scamcheck
        Life
        Voices
      • Media Buddhi-icon
        Media Buddhi
        Digital Buddhi
        Senior Citizens
        Videos
      • Web Stories-icon
        Web Stories
      • BOOM Research-icon
        BOOM Research
      • BOOM Labs-icon
        BOOM Labs
      • Deepfake Tracker-icon
        Deepfake Tracker
      • Videos-icon
        Videos
        Facts Neeti
      Trending Tags
      TRENDING
      • #Operation Sindoor
      • #Pahalgam Terror Attack
      • #Narendra Modi
      • #Rahul Gandhi
      • #Waqf Amendment Bill
      • #Arvind Kejriwal
      • #Deepfake
      • #Artificial Intelligence
      • Home
      • Politics
      • Elections
      • 'Jagan'naut Storms Andhra Pradesh,...
      Elections

      'Jagan'naut Storms Andhra Pradesh, Set To Take Oath As CM By May End

      Jagan Mohan Reddy led a massive social media campaign under the tutelage of political strategist Prashant Kishor, which may have played a big role in YSRCP's victory.

      By - Archis Chowdhury |
      Published -  23 May 2019 4:32 PM IST
    • Boomlive
      Image shows Jagan Mohan Reddy celebrating in front of a crowd
      File photo. Souce: Reddy's Facebook account.

      YSR Congress Party is looking at a sweeping victory in Andhra Pradesh, as it is poised to win at least 24 out of 25 parliamentary seats and 151 out of 175 assembly seats.

      With 24 seats in the lower house, YSRCP is now the third largest party in the Indian parliament.

      While the counting is still underway, the trends as of now has made it quite clear that incumbent Telugu Desam Party will face a crushing defeat in both parliament and assembly.

      YSRCP supremo YS Jagan Mohan Reddy swiftly took to Facebook to celebrate the victory, saying, "This is the victory of the people of Andhra Pradesh".

      Social Media Beast

      Reddy's quick statement of victory on social media is no surprise. After all, social media played a major role in his political campaign in the run up to the general elections.

      YSRCP's highly strategised and sophisticated social media campaign was led by none other than political strategist Prashant Kishor.

      Kishor was the brains behind Narendra Modi's highly successful social media campaign in the run up to the 2014 general elections along with Nitish Kumar's social media campaign in the run up to the 2015 Bihar Assembly elections.

      YSRCP's victory shows that when it comes to social media campaigning, Prashan Kishor can be an intimidating rival and a valuable ally.

      Under Kishor's tutelage, the party had spent a total of Rs. 3.2 crore on sponsoring posts on Google and Facebook.

      Also Read: With Rs 27.4 cr, BJP Accounts For 50% Of Total Spending On Google, Facebook Ads

      Its rival, Telugu Desam Party led by Chandrababu Naidu, had in fact spent Rs. 3.9 crore, a tad bit more than YSRCP. However, what gave Reddy's party an edge was an early start.

      YSRCP began a steady political campaign on social media since the month of February. TDP, on the other hand, started sponsoring political posts on Facebook and Google only a week before Andhra Pradesh went to polls.

      TDP seemed to have missed out the opportunity for an early outreach, as compared to its victorious rival.

      Tags

      Andhra Pradeshfeaturedlegislative electionsPrashant KishorYS Jagan Mohan Reddylok sabha electionIndian National Congress (INC)
      Read Full Article
      Next Story
      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker. Please reload after ad blocker is disabled.
      X

      Subscribe to BOOM Newsletters

      👉 No spam, no paywall — but verified insights.

      Please enter a Email Address
      Subscribe for free!

      Stay Ahead of Misinformation!

      Please enter a Email Address
      Subscribe Now🛡️ 100% Privacy Protected | No Spam, Just Facts
      By subscribing, you agree with the Terms & conditions and Privacy Policy connected to the offer

      Thank you for subscribing!

      You’re now part of the BOOM community.

      Or, Subscribe to receive latest news via email
      Subscribed Successfully...
      Copy HTMLHTML is copied!
      There's no data to copy!