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      • Morphed Photo Falsely Shared As...
      Fast Check

      Morphed Photo Falsely Shared As Patanjali Selling Beef Biryani Spice Mix

      BOOM found that the viral image was morphed from an original National Foods product image, a Pakistani brand, with added text to mislead viewers.

      By -  Yangchula Bhutia
      Published -  9 Oct 2024 1:33 PM IST
    • Boomlive
      Listen to this Article
      Morphed Photo Falsely Shared As Patanjali Selling Beef Biryani Spice Mix

      Claim

      An image showing a beef biryani spice mix with Patanjali branding is circulating online with a false claim that the Indian company, known for promoting traditional values, is manufacturing and selling the product. The image includes the words “beef biryani” and Patanjali logos, leading to social media outrage and accusations of hypocrisy against the brand.

      FactCheck

      BOOM found that the viral image claiming Patanjali produces a beef biryani spice mix is false. The image has been morphed from an original product photo belonging to National Foods, a Pakistani company that produces a biryani spice mix. The original packaging does not mention Patanjali or beef. BOOM located the unaltered image on Amazon and other e-commerce platforms, where it is listed as National Foods Biryani Recipe Mix. The altered image includes a subtle ‘satire’ watermark, indicating it was intended as a joke.

      BOOM had previously debunked the same image when it went viral in 2022 with a misleading claim.

      To Read Full Story
      Claim :   A viral image claims that Patanjali manufactures a beef biryani spice mix.
      Claimed By :  Facebook
      Fact Check :  False
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