BOOM

Trending Searches

    SUPPORT
    BOOM

    Trending News

      • Fact Check 
        • Fast Check
        • Politics
        • Business
        • Entertainment
        • Social
        • Sports
        • World
      • Law
      • Explainers
      • News 
        • All News
      • Decode 
        • Impact
        • Scamcheck
        • Life
        • Voices
      • Media Buddhi 
        • Digital Buddhi
        • Senior Citizens
        • Videos
      • Web Stories
      • BOOM Research
      • BOOM Labs
      • Deepfake Tracker
      • Videos 
        • Facts Neeti
      • Home-icon
        Home
      • About Us-icon
        About Us
      • Authors-icon
        Authors
      • Team-icon
        Team
      • Careers-icon
        Careers
      • Internship-icon
        Internship
      • Contact Us-icon
        Contact Us
      • Methodology-icon
        Methodology
      • Correction Policy-icon
        Correction Policy
      • Non-Partnership Policy-icon
        Non-Partnership Policy
      • Cookie Policy-icon
        Cookie Policy
      • Grievance Redressal-icon
        Grievance Redressal
      • Republishing Guidelines-icon
        Republishing Guidelines
      • Fact Check-icon
        Fact Check
        Fast Check
        Politics
        Business
        Entertainment
        Social
        Sports
        World
      • Law-icon
        Law
      • Explainers-icon
        Explainers
      • News-icon
        News
        All News
      • Decode-icon
        Decode
        Impact
        Scamcheck
        Life
        Voices
      • Media Buddhi-icon
        Media Buddhi
        Digital Buddhi
        Senior Citizens
        Videos
      • Web Stories-icon
        Web Stories
      • BOOM Research-icon
        BOOM Research
      • BOOM Labs-icon
        BOOM Labs
      • Deepfake Tracker-icon
        Deepfake Tracker
      • Videos-icon
        Videos
        Facts Neeti
      Trending Tags
      TRENDING
      • #Operation Sindoor
      • #Pahalgam Terror Attack
      • #Narendra Modi
      • #Rahul Gandhi
      • #Waqf Amendment Bill
      • #Arvind Kejriwal
      • #Deepfake
      • #Artificial Intelligence
      • Home
      • Fact Check
      • Fake News Hits Surf Excel Amidst...
      Fact Check

      Fake News Hits Surf Excel Amidst Backlash For Commercial Promoting Religious Harmony

      BOOM got in touch with an HUL spokesperson and debunked various claims that were targeted against the brand.

      By - Archis Chowdhury |
      Published -  12 March 2019 7:30 PM IST
    • Boomlive
      featured Image

      Popular detergent brand Surf Excel and its parent company Hindustan Unilever Limited (HUL) has faced heavy backlash on social media for airing a commercial promoting religious harmony. Not just that, social media users have also unleashed a series of misinformation against the brand.

      The commercial, which aired on February 27, 2019, was called out by many users as being anti-Hindu, while some went as far as calling it a promotion of 'love jihad'.

      https://www.youtube.com/watch?v=Zq7mN8oi8ds

      Fake News Amidst the Ruckus

      Soon enough, outrageous claims started pouring in about the product and the company along with the hashtags #boycottsurfexcel and #boycottHUL.

      BOOM got in touch with an HUL spokesperson and found that most of the claims were outright fake.

      1. Surf Excel ingredients - Human and Pig parts

      A Twitter user claimed that Surf Excel used human and pig extracts in their product.

      https://twitter.com/sandeep42sharma/status/1104281858622279680
      Click here for an archived version of the post.

      BOOM searched for the ingredients used in Surf Excel and found a website by the company which listed surfactant compounds, naturally-occurring enzymes, and other synthetic elements as ingredients. No animal or human extracts were mentioned in the ingredient.

      The HUL spokesperson rubbished the claim, stating, "Surf Excel does not use any ingredient sourced from animals. All our products are continuously tested for adherence to regulatory norms, and our factories, suppliers are periodically audited by external recognised bodies as well as internal quality management.

      2. Surf Excel is owned by an individual named Atikullah Malik

      A Facebook post claimed that Surf Excel is owned by an individual named Atikullah Malik.

      The HUL spokesperson refuted this claim by stating that Surf Excel is owned by Hindustan Unilever Limited and not by an individual.

      Upon accessing the website of Hindustan Unilever Limited, BOOM found that Surf Excel has been listed as one of its products.

      Webpage of HUL listing its brands under 'Home Care'

      BOOM also accessed the webpage which listed the HUL Directors, Senior Corporate Officers and the Unilever Leadership Executive, and found that none of them were named Atikullah Malik.

      3. Surf Excel incurs Rs. 10 crores in losses since the airing of the commercial

      A Twitter user claimed that Surf Excel has lost Rs. 10 crore since the commercial was aired due to the backlash.

      https://twitter.com/laheru_pranav/status/1104789284673015809

      BOOM did not find any such tweet by the official Twitter handle of Times of India nor did we find any related report on its website.

      The HUL spokesperson told BOOM, "This is incorrect and we do not comment on such speculative monthly numbers of any of our brands", thus confirming to us that the tweet was spurious.

      4. Surf Excel causes infected boils on the user's hands

      A Facebook user claimed that a women was infected with boils on her hands, when she attempted to remove henna or mehendi from her hand with the detergent.

      BOOM did a reverse image search and found the same photo was published on a website called Henna By Azzie, to portray the side effects of black henna, a bootlegged version of henna.

      Henna By Azzie webpage with the same photo

      According to the website, the scars belong to an individual named Madison Gulliver, a 7 year old girl, from using black henna in Egypt.

      Call for targeted campaign against two individuals behind the commercial

      BOOM also spotted a post which claimed that the people behind the commercial were Carlos Pereira, Regional Creative Officer, Lowas Lintas and Priya Nair, Executive Director of Home Care, Hindustan Unilever Limited.

      The post called for people to concentrate their protest against these two individuals until they're sacked.

      The HUL spokesperson confirmed to us that Priya Nair is indeed the Executive Director of HUL Home Care, and that Lowas Lintas is the ad agency which partners with Surf Excel.

      Furthermore, he also stated that individuals are not responsible for entire advertisements as it requires cooperation between various teams and its members.

      "The advertisements are generally conceptualised and created by both the Company and the agency with the help of multiple stakeholders who are involved therein. It will be incorrect to attribute any commercial to any individual," the spokesperson told BOOM.

      Surf Excel, Microsoft Excel, same thing...

      Amidst the ruckus on social media regarding the commercial, while those offended were figuring out innovative ways to show their protest against the brand, several individuals decided to go on Google Play to downrate the 'Excel' app.

      However, it would seem that they mistook Microsoft Excel for Surf Excel and gave a 1-star rating to the popular spreadsheet management app.

      https://twitter.com/HuffPostIndia/status/1105362829195051008

      Tags

      atikullah malikCommercialfeaturedHindustan Unilever Limitedhuman and pig partsMicrosoft excelreligious harmonysocial media backlashsocial media outragesurf excelsurf excel losses
      Read Full Article
      Next Story
      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker. Please reload after ad blocker is disabled.
      X

      Subscribe to BOOM Newsletters

      👉 No spam, no paywall — but verified insights.

      Please enter a Email Address
      Subscribe for free!

      Stay Ahead of Misinformation!

      Please enter a Email Address
      Subscribe Now🛡️ 100% Privacy Protected | No Spam, Just Facts
      By subscribing, you agree with the Terms & conditions and Privacy Policy connected to the offer

      Thank you for subscribing!

      You’re now part of the BOOM community.

      Or, Subscribe to receive latest news via email
      Subscribed Successfully...
      Copy HTMLHTML is copied!
      There's no data to copy!