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      • What Is Bluesky, App Backed By...
      Explainers

      What Is Bluesky, App Backed By Twitter Co-Founder Jack Dorsey?

      The app is currently available only for iOS users for private beta testing, on an invite-only basis and is being touted as an alternative for Twitter.

      By - Surbhi Sharma |
      Published -  2 March 2023 6:21 PM IST
    • Boomlive
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      What Is Bluesky, App Backed By Twitter Co-Founder Jack Dorsey?

      Only a few weeks after mocking Twitter CEO Elon Musk over the app's major outage, Jack Dorsey made a return to the social media realm with an alternative in hand, Bluesky.

      Backed by Dorsey the former Twitter CEO, Bluesky Social was launched on February 28 for iOS. The launch of Bluesky Social, of which Dorsey is a board member, comes at a time when Twitter has seen massive global outages and layoffs under Musk's leadership.

      Available on the Apple App Store on an invite-only basis, Bluesky Social is currently in its testing phase. What is Bluesky and how does it stand against Twitter? What services does it offer? Here’s what we know

      What is Bluesky? Where is it available?

      Currently available only on iOS, Bluesky is a social media platform, developed by Bluesky PBLLC with the objective to decentralise social media. Only limited users can try the Beta version of the app as of now, as it requires an invite code to create an account.

      Also Read:Elon Musk to Mark Zuckerberg: The Chatbot AI Race Has Begun


      Image Credits: Bluesky on App Store

      Jay Graber, CEO of Bluesky on March 1 asked people to DM her on Twitter to get an invite.

      We really are still in beta, but DM me if you want an invite!

      — Jay Graber (@arcalinea) March 1, 2023

      A Twitter user asked if the Android version was ready too, to which Jay replied, “noo, so sorry!”

      While the Bluesky team last shared an update on the app in October 2022, encouraging users to join the waitlist to try the beta version, it is not clear when the app will be opened up to the larger public.

      Join the waitlist to try the beta before it's publicly available https://t.co/xjTBYE9oOJ

      — bluesky (@bluesky) October 20, 2022


      Image Credits: Bluesky Website- “Join Private Beta” Page

      How are Twitter and Bluesky related?

      The advent of Bluesky was announced by Twitter back in 2019 when Jack Dorsey was the Twitter CEO, as an initiative that Twitter would fund to create an open and decentralised standard for social media. It was formed in late 2021 with the initial funding provided by Twitter. The board members included Jack Dorsey, Jeremie Miller, the inventor of Jabber/XMPP, and Jay Graber, CEO of the Bluesky company.

      In September 2021, Jack Dorsey alluded to Bluesky as the “future of Twitter.” Even after stepping down as CEO, Jack continued to discuss Bluesky’s objectives publicly on Twitter. On February 7, 2022, Bluesky CEO Jay Graber announced the formation of Bluesky PBLLC, a Public Benefit LLC that will implement that vision as an independent organisation.

      What to expect from Bluesky?


      Image Credits: Bluesky on App Store (iPhone Screenshots)

      As seen in the images shared by the app developers on the App Store and by users on social media platforms, the interface of Bluesky is quite similar to Twitter with features such as reposting, following and likes. The timeline also shows updates of the feeds/profiles that one follows, like Twitter.

      Twitter alternative Bluesky hits the App Store … but it’s invite-only https://t.co/hwx8yaYqHZ pic.twitter.com/hZp0Ui48db

      — Matt Navarra (@MattNavarra) February 28, 2023


      Bluesky design ain’t much different than twitter. Fun crowd so far.
      Download @bluesky.
      Drop a comment if you want an invite code pic.twitter.com/0D6VWMPBqT

      — MultiChainMike (@MikeFraietta) March 1, 2023

      Where does the difference lie then? According to Jack Dorsey’s tweet in 2021, Bluesky intends to act as a decentralised open-source social media protocol, not owned by any single company or organisation. He added that Bluesky will help increase innovation around business models, recommendation algorithms, and moderation controls which are in the hands of individuals, rather than private companies. This will allow people to experiment with a market-based approach. Will Bluesky successfully achieve all of this?

      We’ve started work on such a standard, which we call @bluesky. It intends to act as a decentralized open source social media protocol, not owned by any single company or organization. Any developer around the world can help develop it, just as any company can access its services.

      — jack (@jack) March 25, 2021


      We believe in free expression. We believe in free debate and conversation to find the truth. At the same time we must balance that with our desire for our service not to be used to sow confusion, division, or destruction. This makes the freedom to moderate content critical to us.

      — jack (@jack) March 25, 2021


      Also Read: Fake ChatGPT App Is Stealing Social Media Log-In Credentials. Here's How


      Tags

      Jack DorseyTwitterSocial Media
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