A video of a massive fire at a dairy factory in Iran is being shared online with the false claim that it shows the aftermath of an airstrike amid the country's ongoing military conflict with Israel and the United States.
BOOM found that the video predates the conflict, which began on February 28, 2026. It shows a fire that broke out at Iran's Kalleh dairy factory in Amol, Mazandaran Province, in January this year.
The United States and Israel launched attacks on Iran on February 28, 2026, following repeated threats from US President Donald Trump. The conflict has since escalated across West Asia, spreading to several Gulf countries and disrupting global energy supplies as Iran moved to restrict shipping through the Strait of Hormuz.
The Claim
The video is circulating on X with the caption, "The headquarters of Kalleh Dairy, located in Amol, Mazandaran Province, Iran, was allegedly targeted in an airstrike. Further details regarding the extent of the damage and potential casualties have not yet been confirmed."
Click here to view the post and here for an archive.
What We Found: Viral Video Is From January 2026
1. Fire at Kalleh Dairy Plant: A keyword search for credible reports matching the viral claim led us to an X post dated January 5, 2026, featuring the same video and stating it showed a fire at the Kalleh dairy factory in Amol, Mazandaran, Iran.
A subsequent search in Persian led to a January 5 report by BBC News Persian that included a video collage of the same incident, showing the same location seen in the viral footage.
According to the report, a major fire broke out at one of Kalleh Amol's factories on Chamestan Road, belonging to one of Iran's largest dairy producers. The cause of the fire and any casualties were unknown at the time of reporting.
A comparison of scenes from the viral video and the BBC Persian footage is shown below.
2. Local News Reports on the Fire: A related keyword search in Persian led to multiple reports from Iranian outlets. An ANA News Agency report dated January 5, 2026, cited the CEO of Kalleh, stating that the fire was caused by welding near flammable materials in the cheese production unit. Dubai-based Persian news outlet Nour News reported that five people were injured and taken to medical centres, citing the Director General of Crisis Management at the Mazandaran Governor's Office.
