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Why Indians Share Fake News: 10 Things To Know From The BBC Study

Why Indians Share Fake News: 10 Things To Know From The BBC Study

Ten findings from the BBC research on why Indians share fake news.

BBC study on fake news


The rising sense of nationalism is a major driving force for the spread of fake news, finds a BBC research studyDuty, Identity, Credibility: ‘Fake News’ and the ordinary citizen in India.


The study focused on understanding the role of ordinary citizens in the phenomenon of ‘fake news’ or why people share fake news without verification. The study defines ‘fake news’ as –  “Information, however conveyed, in whichever format, on whatever platform, which is not fully supported by factual evidence. ”


The research adopted qualitative techniques of in-depth interviews and up-close observation of sharing behaviours citing the reason that the phenomenon of fake news is not well understood. The study was completed in three months.


For the purpose of the research, in-depth interviews of 40 individuals from different Indian cities were conducted. Screening for political affiliations was based on questionnaire with 10 left-right questions. Over seven days, the researchers had extensive access to the respondents’ mobile phones to examine their digital sharing behaviour. The sample of the respondents was as follows:


19-23: Male 6; Female 4
24-35: Male 4; Female 6
36-45: Male 5; Female 5
45-65: Male 5; Female 5


Here are ten major findings of the study:


1) Rising coverage on fake news


The coverage of ‘fake news’ by Indian media saw a 200% rise between January 2015 to September 2018 with around 47,543 news articles published during this period.


2) Definition of ‘news’ is emotion driven


With blurring lines between news media and social media, what people consider as ‘news’ is highly emotion driven and the source of the message matters less. What is important to the reader is considered as ‘news’ by them. Thus, the mechanism of digital sharing platforms work on ‘feelings’ rather than ‘thinking’.


3) Low scrutiny of information in digital era 


Loss of trust in media and the high frequency of information in the digital era have resulted in lower scrutiny of information. Fake news is not considered as a major social problem and people in general are not concerned about it. The exchanges and discussions on social media and messaging apps are of not rational or critical nature but validation of one’s own belief systems.


4) Preference for images and minimum text 


Format of information that people consume or engage with more are images / memes with minimum text over text heavy messages or articles. ‘Screenshotting’ has become a common and instinctive practice. This preference for visual information has resulted in people reading only headlines and less interested in in-depth analyses.


5) WhatsApp – a platform for like minded people 


Sharing of information and messages on WhatsApp is more about validating one’s belief systems and identities. People consciously decide what to share in which WhatsApp group such as family, friend, work, political groups.


6) The possibility of digital sharing platforms becoming eco chambers


While WhatsApp is a platform for like-minded / homophilic groups, Facebook is seen as a broadcasting platform. Users are more likely to come across opposing views on Facebook. But given the possibility of users just skipping opposing content, Facebook also tend to become an eco chamber like WhatsApp.


7) Around 7% messages on private networks are about Modi


Of the messages shared on private networks,  7.2% are about Prime Minister Modi. The study analysed around 1000 WhatsApp forwards. Below is screenshot from the study.

8) Sharing fake news is not necessarily out of malicious reasons


The motivations behind sharing of fake news are of two major reasons: a civic duty out of good intentions and a sense of nation building.


9) The fake news ecosystem of the right is more organized and unified


The identities of the right, unified by Hindutva and ‘being Hindu’, are more crystallized than the left. The left identities are more diverse with no unifying narrative with occasional convergence on their opposition against the right and Modi. The volume of fake news messages from and supporting the right leaning identity are higher compared to the left. The narrative covers anti-minority discourse, Hindu superiority, revival of the Hindu and ancient Hindu glories, national pride as Indians and personality and achievements of Prime Minister Modi.


10) Pro BJP networks shows more proximity to fake news sources


Twitter network analysis of around 16,000 profiles  and 370,000 relationships were conducted. The analysis showed higher proximity of BJP’s and Narendra Modi’s Twitter handles with pro-BJP amplifiers than Congress/ Rahul Gandhi with anti-BJP amplifiers. These 16,000 profiles were generated from a seed list of profiles (pro-BJP and anti-BJP) who are ‘sources of identified fake news’ and popular handles followed by these profiles. Twitter amplifiers are those profiles that have a wide audience and generate large number of tweets.


In general production and dissemination of fake news by the right are more organized. The fake news ecosystem of the right is strong and densely inter-connected enabling smooth and effective circulation.



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Sneha Alexander is a policy analyst and writes data fact checks. She enjoys looking for stories behind the numbers and presents it to the reader in a friendly format. She has fact-checked some of the country's top ministers and media publications for the wrong use of data. Her fact check stories have been carried by several other prominent digital websites.

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