The Prolific Manufactured Tweets That Helped Trend #MukeshNitaSaveAnil

BOOM found that multiple Twitter influencers helped trend the hashtag 'MukeshNitaSaveAnil' by tweeting around 20 to 30 times on that day.
#MukeshNitaSaveAnil

A day after India's richest man, Mukesh Ambani threw a lifeline to his younger brother Anil Ambani by helping him repay a large portion of the debt the latter owed to Swedish telecom equipment maker Ericsson, the hashtag 'MukeshNitaSaveAnil' started trending on Twitter.

Anil Ambani’s Reliance Communications paid ₹460 crore on Monday, less than 24-hours ahead of the March 19 deadline set by the Supreme Court to repay dues.

Failure to adhere to it would have invited a three-month jail term to Reliance Group Chairman Anil Ambani. (Read more here )

In a public statement on March 18 the junior Ambani thanked his elder brother and sister-in-law, "My sincere and heartfelt thanks to my respected elder brother, Mukesh, and Nita, for standing by me during these trying times, and demonstrating the importance of staying true to their strong family values by extending this timely support. I and my family are grateful and deeply touched with their gesture.”

News of the repayment was widely reported on Monday itself. However, the following day several Twitter users started pointing out that they had spotted similar content being tweeted by different Twitter accounts using the hashtag #MukeshNitaSaveAnil.



#MukeshNitaSaveAnil trending in India


BOOM found that the accounts which were pointed out by Meghnad, a policy professional and columnist, were suspended by Twitter



A spokesperson from Reliance Industries Limited (RIL) declined to comment.

BOOM Investigates: #MukeshNitaSaveAnil

BOOM did a simple Twitter search using the common sentences and found examples of similar tweets with the hashtag 'MukeshNitaSaveAnil' showing that the same sentence was copy pasted by different users.

A simple Twitter search sprung up the same sentences like ''Ambani family proved that they also care about family and respect family values...," used by different Twitter accounts with the images of Mukesh Ambani and his wife Nita Ambani.

Sentence 1: "Ambani family proved that they also care about family and respect family values..."

Twitter search of
Twitter search

Sentence 2: Mukesh Ambani cleared Anil Ambani's dues


Similarly, several identical tweets were spotted using the sentence, "Mukesh Ambani cleared Anil Ambani's dues and I am in love with his nature."

Twitter search of
Identical tweets on #MukeshNitaSaveAnil

Sentence 3: "Ambani's proves it These are true Indian values ​​where the family does not talk before"

Twitter search of

Twitter Influencers used to trend the hashtag?

BOOM found several self-declared influencer accounts tweeting using the hashtag.

Profile screenshot self-declared Twitter influencer 'Sanu Vishwakarma'
Twitter timeline of self-declared Twitter influencer 'Sanu Vishwakarma'
Timeline of self-declared Twitter influencer 'Sanu Vishwakarma'

A dormant account gets busy

BOOM found an account named 'Fayaz Khan' (@Shaadyboyz) that had joined Twitter in April 2018, and had only two tweets till December 2018.

Profile screenshot of Twitter user Fayaz Khan

But on March 19, 2019, it had tweeted 35 times using the hashtag and praising Mukesh Ambani tweeting content similar to what other accounts were tweeting.

Timeline of Twitter user Fayaz Khan
Timeline of Fayaz Khan

Another Twitter user named 'Ritabrata Dutta' (@i_ritabrata) tweeted 38 times with images of Nita and Mukesh.

Timeline of Twitter user Ritabrata Dutta

A third Twitter account named 'Pooja' (@RazziliciousR__) also tweeted 31 times using the same images and sentences.

Timeline of Twitter user Pooja

BOOM found influencer Twitter accounts unusually tweeting several times on the day using the hashtag which is being claimed the primary reason for the hashtag trending.

The accounts did not showcase any bot activity and seemed to be tweeted by human users.

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