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      • Curd Conundrum: FSSAI Fails To Turn...
      Explainers

      Curd Conundrum: FSSAI Fails To Turn Curd Into Dahi, Twitter Reacts

      FSSAI backtracked from its order of using the term 'dahi' on packaged curd. From deeming it as move of #HindiImposition to 'dimaag ki dahi', here's how Twitter reacted to it.

      By - Hera Rizwan |
      Published -  31 March 2023 5:53 PM IST
    • Boomlive
      Curd Conundrum: FSSAI Fails To Turn Curd Into Dahi, Twitter Reacts

      Social media, as we know it, gets flooded with varied sorts of reactions on any trending topic from random to crucial, in no time. While some find a larger context to a supposedly trivial issue, some prefer to find humour in it, deeming it to be unimportant. Today, the 'curd v. dahi' debate has managed to garner one such diverse set of reactions from Twitter users.

      This was prompted when the Food Safety and Standards Authority of India (FSSAI) issued a notification, on March 10, which mandated to label curd sachets with the word 'dahi' prominently and use the regional equivalent in brackets. The Karnataka Milk Federation (KMF) under the direction from FSSAI asked to use “Mosaru” (the Kannada equivalent) in brackets, while the Tamil Nadu Co-operative Milk Producers Federation, said that “Tair” or “Tayir” can be used in brackets, as reported by the Hindu.

      The withdrawal of the order was notified via a press release, on Thursday, after receiving a spree of backlashes. The release said that the packaged curd may now use the "term Curd along with any other designation (prevalent regional common name) in brackets on the label.”

      Here's how the entire issue unfolded.

      Politicians slammed FSSAI for "Hindi imposition"

      Tamil Nadu Chief Minister M K Stalin criticised the attempt to impose 'dahi', a Hindi word, on the non-Hindi speaking states. Tweeting a news article by the Hindu on the issue, Stalin asked the FSSAI to respect the people’s sentiments. "The unabashed insistences of #HindiImposition have come to the extent of directing us to label even a curd packet in Hindi, relegating Tamil & Kannada in our own states," the tweet read.

      The unabashed insistences of #HindiImposition have come to the extent of directing us to label even a curd packet in Hindi, relegating Tamil & Kannada in our own states.

      Such brazen disregard to our mother tongues will make sure those responsible are banished from South forever. https://t.co/6qvARicfUw pic.twitter.com/gw07ypyouV

      — M.K.Stalin (@mkstalin) March 29, 2023

      Former Karnataka Chief Minister H.D. Kumaraswamy also took to Twitter to voice out his disagreement with FSSAI's move. According to Kumaraswamy, the food safety regulatory body attempted a wrong tactic, "knowing that Kannadigas are opposed to the imposition of Hindi".

      Also Read:'Profound Risks': Why Elon Musk, Other Experts Want A Pause On 'Giant' AI Experiments

      BJP Tamil Nadu president Annamalai also asked FSSAI to roll back the notification and allow State-run milk cooperatives to use their regional languages for packaging. He said that the notification was "not in tandem with the policy of PM Narendra Modi to promote regional languages."

      The notification released by FSSAI for the use of “Dhahi” in curd sachets produced by state-run cooperative societies is not in tandem with the policy of our Hon PM Thiru @narendramodi avl to promote regional languages.

      We want an immediate rollback of the notification. pic.twitter.com/SKK18O59li

      — K.Annamalai (@annamalai_k) March 29, 2023

      How did Twitter react?

      Twitter was inundated with diverse reactions on the 'curd v. dahi' debate, triggered by FSSAI's notification and its subsequent withdrawal. Many users criticised it deeming it as yet another move in the direction of Hindi imposition.

      What an absurd proposal.

      How do you expect a Tamil Nadu native or a Karnataka native to understand the word ‘Dahi’ on curd packets? Especially when cooperative society products are meant for the native language speaking working class?

      Why this stupidity?

      — Akash (@SurrealSaka) March 30, 2023

      Curd ka naam dahi nahi,
      Hindi imposition kabhi nahi.

      🥁🥁🥁 https://t.co/MH1GKxlGkJ

      — Ujval Nanavati (@cynical_ujval) March 30, 2023

      Some also saw the backtrack of order as an appeasement move by the Centre for the upcoming Karnataka elections.

      You know it is election season when hindi pushing bullies instantly backtrack. Still, why should our local language be in brackets, they are in main position already.
      Most curd brands feature three four languages anyway, equally prominently. Mosaru_thayir_perugu_dahi https://t.co/MnBAg1kSXf

      — Kasturi Shankar (@KasthuriShankar) March 30, 2023

      Many users cited the entire issue as another example of 'misplaced priority'.

      An example of misplaced priorities for@fssaiindia.. we as a country can never progress if we waste our energies on these unimportant things!

      Move To Rename Curd 'Dahi' Leaves A Sour Taste In Tamil Nadu - NDTV https://t.co/sIJIlrRNp5

      — UNITED we RISE & DIVIDED we faLL (@Ajay_Rahul) March 30, 2023

      So what , the aim must be to see that "Dahi" is not printed on packing of curd by #aavin . Milk shortages are secondary to deal with .

      — Pradeep Shenoy (@gpradeepshenoy2) March 30, 2023

      Lucky that gst rates arent different for dahi and curd

      — SRIKUMAR (@sriwin) March 30, 2023

      Tum Dahi Curd karte reh gaye...aur woh Malai kha gaye :))))

      — Jayant UnKill (@jayantgajria) March 31, 2023



      Taking a break from larger contexts, many Twitter users saw it as an insignificant tactic, not worth wasting time. Some others reacted with the cliché response of "dimaag ki dahi"

      I wonder how much of the taste or the bacteria that formed curd (oh sorry dahi) changed coz of the name!

      We waste so much of our time in what we call something! No wonder we mistake LLM as AGI!https://t.co/qQfDc2mD0K

      — Raji Sankar (@rsankarx) March 29, 2023

      Jab bhi curd ki baat aati hai Dahi Bada dimaag mein aa jaata hai ! BTW , Dimag ki dahi mat karo yaar iss topic par!

      — it'z me (@ukrockss) March 30, 2023

      Dimaag ki dahi

      — Farooque A (@umaransari_1077) March 30, 2023


      Also Read:'Pataal Lok' To 'Tandav': 5 Indian TV Shows That Faced Controversy





      Tags

      KarnatakaTamil NaduFSSAI
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