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Electioneering: Sublime To Dirty!

Electioneering: Sublime To Dirty!

Yes, that’s the way it has gone in Elections 2014. Donkeys, monkeys, DNA tests – this is the level of the political discourse today. So, has election campaigning gone from the sublime to the ridiculous?


BoomNews’s show #TheIndiaHangout gets Govindraj Ethiraj along with Ayaz Memon to discuss the issue with public relations consultant Dilip Cherian and senior journalist Ranjona Banerji.


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And this is what Banerji had to say: “We started with corruption, then we went to development, and now we are down to little fissures of Indian society; it is like watching WWE.”


Memon feels the campaigning is also saying something about ourselves “because we are lapping it up. Reason has been a big casuality, theatrics has been a big gainer.” .


Cherian says that once the level of discourse descends to a low level, it climbs back only marginally.


The way out, according to Cherian, would be a push back from Gen Now. And Memon feels selective coverage by media could be the second part of the solution.



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