muHive is social media analytics platform which works with retail companies. This start-up, by Sagar Vibhute and Ritesh Nayak, simplifies social conversations for brands and turns them into business benefits.
It builds customer intelligence from social media interactions, the outcome of which has significant impact on guest segmentation and brand recall. This makes it an indispensable tool in marketing and customer engagement efforts.
muHive operates on a SaaS (Software as a Service) subscription model. It has an automation engine which mimics a human-like decision making process. It works across social networks, blogs, websites and email.
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