Protests in São Paulo, Brazil. June 17, 2013. Flickr/Rodrigo Vieira. By disrupting common-sense narratives, Brazil’s alternative media is raising issues on behalf of a silent majority. But remaining independent is a challenge. Alternative media activism groups are on the rise in Brazil. On 24 May, the group Jornalistas Livres (Free Journalists) was set to officially launch, promising an agenda focused on human rights and a deep coverage of minorities, with an aim to fight the historical media monopoly in the country. Other media activism groups, and a variety of blogs, are increasingly seeking to provoke discussion about social change. Far from being media ghettos, they publish content on open platforms such as Medium and boost their popularity using social media. As alternative outlets grow in number, new questions arise regarding the extent of their political accountability and current interactions with power holders.