What really went on at the Consumer Electronics Show (CES 2015) Las Vegas this year?
You could read a few thousand articles on the subject or watch this one video by Yahoo’s David Pogue.
It’s innovative enough to be listed as a CES display in itself. Because it tells a story in a format we’ve admired and loved for long – the musical.
Catch Pogue talking (singing actually) about getting lost amidst 3,000 stalls, the latest innovations behind dashboards and even a quick whiney about finding taxi cabs in Vegas.
CES as always is as much about the future as it is the present, a point the musical notes dutifully. “The future of technology is yours to grab and see the prototypes still in the lab.”
And the tablets, drones and 3D Printers: “So many 3D Printers that it starts to get surreal”
And then there’s a message to start-ups: “Fire away, bring out your prototypes without much delay”. Not to forget where all the production happens: “Come see the future of USA, the festive Chinese workers on display.”
Finally, the reference to the dark side of electronic waste as the camera pulls back from Pogue for a long shot of one of the many halls: “The landfill of tomorrow, here today. It’s more or less a crazy mess.”
“But it spells success, say CESSSS.”
It sure does.