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Indian Beef-eating Up, Chicken Tops Meat Surge

Indian Beef-eating Up, Chicken Tops Meat Surge

Indian Muslim butchers sell beef during

Even as the BJP-led government in Maharashtra ensures that the slaughter of bulls and bullocks comes to a stop, consumption patterns show that Indians are eating more meat.


India’s beef and buffalo consumption is rising–along with that of every other kind of meat–as a legal battle over Maharashtra’s beef prohibition unfolds in the Bombay High Court and the state government mulls new bans on the slaughter of other animals.

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Consumption of beef/buffalo meat grew by 14% in urban and 35% in rural India between 2004-05 and 2011-12, according to National Sample Survey Organisation (NSSO) data analysed by IndiaSpend.


Although poultry is the meat of choice, the consumption of other meats is also growing, as the table below shows:

Beef graph 1

Fish is the most consumed meat in India followed by chicken. The monthly per capita consumption of fish is up by 22% in urban India and 32% in rural India.


However consumption of chicken has registered a greater surge of 181% in urban and 256% in rural India from 2004-05 to 2011-12.


Rising consumption may not deter the Bharatiya Janata Party, now in power in 11 states and Delhi. “Cow slaughter cannot be allowed in this country,” Home Minister Rajnath Singh said recently, “We will use all our might to ban it.”


Rising incomes in India are related to the rising consumption of meat, as the graph below explains. Per capita income rose 55% over the same period, 2005-06 to 2010-11, that meat consumption rose in rural and urban India.

Beef graph 2

Growing incomes across India have led to a fall in consumption in coarse grain and a rise in consumption of protein and fat, although India greatly lags China and the US, as this studyshows.


Despite the rising preference for non-vegetarian food, both in urban and rural India, the Maharashtra government on April 6, 2015, told the Bombay High Court that it would now consider a ban on other meat in addition to beef.


When Maharashtra advocate general Sunil Manohar told Justices V.M. Kanade and A. R. Joshi that the beef ban, under the new Maharashtra Animal Preservation (Amendment) Act, was primarily aimed at preventing cruelty to animals, Justice Kanade asked: “What about other animals like (sic) goat?”


Manohar replied: “This is just the beginning. We may consider banning slaughter of other animals.”


Justice Kanade joked: “This may lead to a migration from (the) state. Don’t ban fish though.”


Chicken is the most-consumed meat followed by fish and mutton in the state of Maharashtra.

Beef graph 3

The monthly per capita beef/buffalo meat consumption has gone up in both urban (45%) and rural (41%) areas between 2004-05 and 2011-12.  The monthly per capita mutton consumption in urban Maharashtra has increased by 11% while it has registered a decline of 53% in rural regions of Maharashtra.


Update: This story has been updated to reflect the rise in incomes across India and its link to growing meat consumption.


This story has been republished with permission from

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A Staff Writer

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