The popular Pokemon franchise is making a major comeback in the form of a new smartphone game called Pokemon Go and people are already hooked on to it.
Pokemon Go involves finding and capturing virtual pokemon characters at various real life locations. Pokemon Go uses technology called augmented reality, which blends digital images with a person’s view through his phone camera. Pokemon Go surged to the top of Apple Inc’s app charts and demand has overloaded Nintendo’s servers.
Just five days after its release, the game now is on more android phones than dating app Tinder. Nintendo is the world’s largest video game company by revenue and Pokemon Go’s launch has boosted its market value by $9 billion.