A bartender pours strong beer into a glass at a restaurant in Mumbai REUTERS/Danish Siddiqui At this time of year, alcohol promotions, sales and consumption are prominent. Many of us enjoy celebrating a year ended, work and family gatherings, a holiday and a time to kick back and relax. But it can also be a time when we experience adverse consequences of our own or someone else’s drinking. Many of us don’t treat alcohol with the respect the drug demands. Some of us seriously underestimate how much we drink, so perhaps the first step to deciding if we need to cut back is to consider how many standard drinks are in that glass of wine, beer or spirit. A miscalculation increases the risk of drinking outside the low risk guidelines. Pouring your own drinks, topping up a glass before it’s finished, or not paying attention to your consumption influences whether you drink more than intended. Here are some reasons why you might think about cutting down on drinking.