Shefali Vaidya is an Indian columnist, author, and right-wing social media influencer known for her vocal opinions on socio-political issues, often with a nationalist slant. She actively comments on Indian politics, culture, and history through her writings, public appearances, and social media posts. Her content typically focuses on Hindu nationalism, cultural heritage, and critiques of political figures and movements she perceives as opposing her views. She is also known for engaging in debates surrounding Hindu-Muslim relations, media bias, and national security, often positioning herself as a defender of Hindu interests.

Vaidya's social media presence has garnered a significant following, with her content often shared widely among right-wing circles. However, her commentary has also made her a controversial figure, often criticized for spreading polarizing and misleading content. Despite the controversies, Vaidya remains a prominent voice among supporters of Hindu nationalism, frequently appearing in television debates and online discussions.

In September 2021, BOOM fact-checked a misleading claim about a poster featuring Aaditya Thackeray written in Urdu during the 2019 Maharashtra Assembly election campaign. The viral claim suggested that the poster indicated a shift in political strategy to appease specific communities.

BOOM's investigation found that the Shiv Sena had put up multilingual posters, including Urdu, as part of a broader outreach strategy to connect with diverse voters.