What Is The New French Bill That Aims To Curb 'Scams' By Social Media Influencers?
The bill, according to reports, defines who a paid influencer is. As per the bill, the influencers will need to disclose if they are using a filter and if their face and/or body have been photoshopped.
Further, the influencers cannot promote cosmetic surgery, financial products and services (including cryptocurrencies) and counterfeit products, the TechCrunch reported.
The influencers will also have to disclose of a certain content is a paid promotion. Violation of these rules can attract a fine of €300,000 and a jail term of upto 6 months