Walmart Teams Up with OpenAI to Bring AI-Powered Shopping to ChatGPT

Walmart is partnering with OpenAI to let shoppers browse and make purchases directly through ChatGPT, marking a major step in its use of artificial intelligence to enhance online shopping.

Through the new feature, customers can link their Walmart accounts to ChatGPT and use a “buy” button to complete purchases seamlessly. Support for third-party sellers will roll out later this fall.

Walmart has also introduced several AI tools, including its generative AI-powered assistant “Sparky,” which helps customers with product recommendations, review summaries, and more within the Walmart app.

Walmart President and CEO Doug McMillon said, “For many years now, e-commerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change.”

The partnership aligns with OpenAI’s broader e-commerce ambitions, including its new agentic shopping system designed to power product discovery, recommendations, and payments in collaboration with Etsy and Shopify sellers.