Tweet After Me: 'Demonetisation Attained Its Objective...'
From ministers to party supporters, copycat tweets applauding demonetisation crop up on Twitter a day after RBI's revealing annual report.
Demonetisation attained its objective of making India a less cash economy reducing black money flow in the system. #DemonetisationSuccess pic.twitter.com/GVSV1BF6rt
� Suresh Prabhu (@sureshpprabhu) August 31, 2017
Demonetisation attained its objective of making India a less cash economy reducing black money flow in the system. #DemonetisationSuccess
� DrTHAWARCHAND GEHLOT (@TCGEHLOT) August 31, 2017
Demonetisation attained its objective of making India a less cash economy reducing black money flow in the system. #DemonetisationSuccess
� Rao Inderjit Singh (@Rao_InderjitS) August 31, 2017
While that seems harmless, the same message was copy pasted by followers of the Bharatiya Janata Party and the RSS. The image below are not retweets but the same message copied and tweeted multiple times. At one point it became difficult to tell apart tweets and sentences coined by the Narendra Modi app.Demonetisation attained its objective of making India a less cash economy reducing black money flow in the system. #DemonetisationSuccess
� Om Birla (@ombirlakota) August 31, 2017
#DemonetisationSuccess Unprecedented increase in Tax Compliance pic.twitter.com/OVZ4ulubKtDemonetisation Success: Unprecedented increase in Tax Compliancehttps://t.co/wQtlM31TuF
via NMApp pic.twitter.com/zEzsuqBfYX � Kiren Rijiju (@KirenRijiju) August 31, 2017
� Smriti Z Irani (@smritiirani) August 31, 2017The above tweet was also shared by BJP's social �media cells in various states.
In fact the blitzkrieg of self-congratulatory tweets prompted the hashtag #demonetisationsuccess to start trending.#DemonetisationSuccess : Unprecedented increase in tax compliance. pic.twitter.com/95abNzGQxm
� BJP Uttarakhand (@BJP4UK) September 1, 2017
A tweet by�Union Minister of State for Finance and Corporate Affairs,�Arjun Ram Meghwal �was tweeted numerous times by different handles.#demonetisationsuccess is now trending in Indiahttps://t.co/9rkv42gzfK pic.twitter.com/Lam0Pt290P
� Trendsmap India (@TrendsmapIndia) August 31, 2017
From trumpeting its achievements to targeting the opposition, the BJP have been masters of social media. The party uses data analytics to understand how it can get better at reaching its support base. �According to news reports it has hired external PR agencies to manage its communication online. Infographics, quizzes, images and Periscope Lives are all part of its social media arsenal. Followers of the BJP are the most vocal on social media platforms such as Twitter and Facebook. It also uses the more direct and private medium of WhatsApp to spread its message. The party has also been accused of creating bots and troll accounts to counter negative social media narratives. The amorphous nature of social media engagement makes these types of online behaviour acceptable but raises the question whether the average Indian is aware of these meticulously planned PR tactics and manufactured public opinion.Digital transactions & less-cash economy were boosted hugely by #DemonetisationSuccess. Check out how.. https://t.co/W8EWVMYpB6
� Arjun Ram Meghwal (@arjunrammeghwal) August 31, 2017